Public relations is relationship-driven, but the written work underpinning those relationships is ideal for AI assistance. Here’s how PR professionals use AI to move faster without sacrificing quality.
1. Press Releases
Product Launch Press Release
Prompt: Write a press release for our product launch.
Company: [Name], [brief description]
Product: [Name and what it does]
Launch date: [Date]
Price/availability: [Details]
Key differentiators: [What makes it different]
Customer quote (optional): [If you have one]
Executive quote: [Name, title — I'll fill in their actual words]
Company boilerplate: [Standard company description]
Format requirements:
- AP Style
- Inverted pyramid structure
- 400-500 words
- Include: FOR IMMEDIATE RELEASE, headline, dateline, body, ###, media contact
Make the headline newsworthy — not just "[Company] Launches [Product]"Funding Announcement
Prompt: Write a Series B funding announcement press release.
Company: [Name and description]
Round: $[X]M Series B
Lead investor: [Name]
Participating investors: [Names]
Previous raise: Series A of $[X]M in [year]
Use of funds: [Hiring, product development, market expansion]
Key metric (if shareable): [e.g., "growing 200% YoY"]
CEO quote placeholder: [Name, Title]
Lead investor quote placeholder: [Name, Title, Firm]
Boilerplate: [Company + investor firm]
Length: 500 words. Headline should include the raise amount.Earned Media Hook
Prompt: We have an announcement to make but I'm not sure how to
make it newsworthy. Help me find the story angle.
Announcement: [What happened/what we're announcing]
Target publications: [e.g., TechCrunch, WSJ, trade publications]
Target readers of those publications: [Who reads them, what they care about]
Timing: [Any relevant news hooks — trends, events, legislation]
Data we have: [Any statistics or proprietary data we can share]
Suggest 5 different story angles with:
- Proposed headline for each angle
- Why this would appeal to [publication]
- What hook/data makes it newsworthy
- Which angle has the most news value and why2. Media Pitches
Email Pitch to Journalists
Prompt: Write a media pitch email for [story idea].
Target journalist: [Name], [Outlet], [Beat they cover]
Their recent articles: [1-2 recent pieces to reference]
My pitch: [What the story is]
Why it's timely: [News hook]
What I can offer: [Exclusive? Spokesperson? Data?]
My credibility: [Why I'm the right source]
Pitch requirements:
- Subject line: 3 options (curiosity, news hook, direct)
- Email length: Under 150 words (journalists are busy)
- First sentence must not start with "I"
- No attachments (offer to share deck/report if interested)
- Clear ask: 15-minute call or email interview
- Tone: Peer-to-peer, not PR-speakJournalist Research Brief
Prompt: Help me research and personalize pitches for journalists on
this topic: [Your topic]
I need to pitch [number] journalists who cover [beat].
For each journalist I give you, analyze:
1. What they typically write about (their specific angle within the beat)
2. What types of stories they seem to prefer (data-driven vs. narrative)
3. What angle from my story would resonate most with their readers
4. A personalized first line for my pitch based on their recent work
5. What I should NOT pitch to them based on their recent coverage
Journalist 1: [Name] at [Outlet] — recent articles: [paste 2-3 headlines]
Journalist 2: [Name] at [Outlet] — recent articles: [paste 2-3 headlines]3. Spokesperson Preparation
Media Training Q&A
Prompt: Prepare my CEO for a media interview about [topic].
Context: [What the interview is about, publication, interviewer if known]
Our key messages: [2-3 things we want covered]
Sensitive areas: [Topics we're concerned about]
Recent company news: [Anything a journalist would ask about]
Generate:
1. 15 tough questions a journalist might ask
2. For each: the ideal answer using message bridging technique
("That's a good question about X, but what I think is most important here is...")
3. The 3 messages we must land regardless of questions asked
4. Sound bites — quotable, concise statements for each message
5. Questions to ask the journalist before/during the interviewInvestor Day Presentation Prep
Prompt: Help prepare our CFO for analyst questions at Investor Day.
Our presentation will cover: [key topics]
Financial guidance we're providing: [numbers]
Key risks/concerns analysts will have: [your assessment]
Industry context: [What's happening in the sector]
Competitive questions likely: [What competitors have announced]
For each expected question category:
- The hardest version of the question
- Model answer (on-message, appropriately hedged for public company)
- What NOT to say (legal/disclosure risks, messaging pitfalls)
- How to pivot if the question goes off-script4. Crisis Communications
Crisis Statement
Prompt: Draft a crisis communications statement.
Situation: [Describe the crisis — data breach, product recall,
executive misconduct, workplace incident, etc.]
What happened: [Facts as we know them]
What we're doing about it: [Concrete actions taken/being taken]
Who is affected: [Who and how many]
Timeline: [When did this happen, when did we learn, what's next]
Audience: This statement is for: [customers / media / employees / investors]
Draft requirements:
- Lead with acknowledgment of the problem (not defensive)
- Express appropriate empathy (without admitting unproven liability)
- State specific actions being taken
- Provide what people need to do or can expect
- Avoid: passive voice, corporate-speak, speculation
- Length: 300 words for external statement, 400 for employee communicationCrisis Q&A Preparation
Prompt: Prepare a crisis Q&A document for our communications team.
Crisis: [Describe the situation]
Statement we've released: [Paste the statement]
Known facts: [What we know to be true]
Unknown facts: [What's still being investigated]
Our position: [Company's stance/response]
Generate 25 anticipated questions with approved answers covering:
- Questions about what happened
- Questions about our responsibility
- Questions about impact on customers/users
- Questions about what we're doing to fix it
- Questions about future prevention
- Legal liability questions (how to respond appropriately)
- Questions we cannot answer (and how to say so)
Mark each answer: [Approved for spokesperson] / [Refer to legal] / [Escalate]Internal Crisis Communication
Prompt: Write an internal communication to employees about [crisis situation].
What happened: [Facts]
What employees might be hearing (rumors/media): [Any external coverage]
Impact on the company/their work: [Be honest]
What leadership is doing: [Actions]
What employees should/shouldn't do: [Guidance]
When we'll update them: [Timeline]
Internal communication requirements:
- More candid than external messaging (employees deserve honesty)
- Addresses the elephant in the room directly
- Gives them talking points if customers/family ask them about it
- Channels their concern into productive action
- From: [CEO/HR/PR — who should this come from?]5. Thought Leadership
Op-Ed Development
Prompt: Help me develop an op-ed for [publication] on [topic].
Author: [Name, title, company]
My perspective: [What I believe that's non-obvious]
Why I'm credible to write this: [My experience/expertise]
Supporting evidence: [Data, examples, research]
Counterarguments to address: [Opposing views]
Target audience of publication: [Who reads this]
Word count: [750 / 900 / 1200]
Structure:
1. Hook — surprising fact, provocative statement, or vivid scene
2. Thesis — my argument in one clear sentence
3. Evidence and argument (3-4 paragraphs)
4. Address counterargument
5. Call to action or forward-looking conclusion
Write the op-ed in first person in my voice. I'll edit to sound more like me.LinkedIn Thought Leadership
Prompt: Write 5 LinkedIn posts for [executive name] on [topic area].
Their perspective/point of view: [What they believe]
Audience: [Who follows them — industry, seniority level]
Tone: [Professional but human, provocative, data-driven, etc.]
Avoid: [Corporate speak, humble-bragging, etc.]
For each post:
- Hook (first line that stops the scroll)
- Body (the insight or story)
- Conclusion/CTA
- 3-5 relevant hashtags
- Length: 150-300 words
Make each post meaningfully different in format:
1. Contrarian take
2. Lessons learned story
3. Data-driven insight
4. Hot take on industry trend
5. Personal experience connecting to business principle6. Awards and Recognition
Award Submission
Prompt: Write an award submission for [Company/Person].
Award: [Name and category]
Judging criteria: [What the award is based on — paste the criteria]
Submission requirements: [Length, format, specific sections required]
Our achievements: [List specific accomplishments, metrics, milestones]
Story to tell: [The compelling narrative arc]
Supporting quotes: [From customers, partners, or executives]
Write the submission that:
- Directly addresses each judging criterion
- Uses specific numbers and outcomes (not vague claims)
- Tells a compelling story, not just a fact list
- Positions the achievement in industry context
- Ends with a memorable statement about impactAI handles the heavy writing lifting in PR — press releases, pitches, prep documents. The irreplaceable human elements remain: the relationships with journalists, the strategic judgment in a crisis, and the authentic voice of executives.